
Welcome to The Continental. We Do Hope You Enjoy Your Stay.
By Ben Hunt
|September 16, 2025
Our autonomy of mind is our birthright. It is not ladled out to us from some central pot, and it cannot be taken away from us. But we can give it away, sometimes in pieces and sometimes all at once, and that’s what the semantic system of world-building and script-injection encourages us to do.
Enough. Today we begin to reclaim our minds.

Welcome to The Continental. We Do Hope You Enjoy Your Stay.
By Ben Hunt
|September 16, 2025
Our autonomy of mind is our birthright. It is not ladled out to us from some central pot, and it cannot be taken away from us. But we can give it away, sometimes in pieces and sometimes all at once, and that’s what the semantic system of world-building and script-injection encourages us to do.
Enough. Today we begin to reclaim our minds.
Outsourcing Consciousness
This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.
The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.
Men of God in the City of Man
Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.
Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.
Recent Notes

Welcome to The Continental. We Do Hope You Enjoy Your Stay.
By Ben Hunt
|September 16, 2025
Our autonomy of mind is our birthright. It is not ladled out to us from some central pot, and it cannot be taken away from us. But we can give it away, sometimes in pieces and sometimes all at once, and that’s what the semantic system of world-building and script-injection encourages us to do.
Enough. Today we begin to reclaim our minds.

The Two Rings
By Rusty Guinn
|September 10, 2025
Two days. Three days tops.
That's how long we have before our grief and rage is transformed into a politically useful symbol instead of action. Again.

So What, Now What?
By Ben Hunt
|September 2, 2025
I think that I see what IS when it comes to the current gerrymandering efforts in Texas and in California. I’d like to ask readers to figure out where I’m wrong and how we can avoid what seems to me to be the most likely outcome of this game.

Before the Flood
By Ben Hunt
|July 18, 2025
We have suffered a devastating flood in Texas.
I believe an even more devastating Flood is to come.
Now we must build an Ark of story. Now we must build an Ark of love.

Emperor's New Prose
By Rusty Guinn
|July 15, 2025
Most people can stomach actual cruelty. Feeling as if they are cruel, though?
When stories stop telling us what we need to be true, they break.

Shitholes, Sanctuaries, and Springfield
By Rusty Guinn
|July 13, 2025
The present immigration debate is the product of three moments that changed common knowledge: the Shithole, the Sanctuary, and the Springfield Moments.

The Words Behind the War
By Ben Hunt
|June 25, 2025
I want to show you what 'mobilizing narrative support' looks like, as measured by our revolutionary Perscient technology and as understood by someone who has spent the past 35 years studying, writing and teaching about this stuff.

The Four Roads to the Great Ravine (June 26, 2024)
By Ben Hunt
|June 16, 2025
1) US election spurs even greater fiscal deficit. 2) Phony War between Israel and Iran gets real. 3) Preventive war risk between US and China over tech embargo. 4) New GFC risk stemming from shadow banking sector.

Paradise Losers
By Rusty Guinn
|June 14, 2025
You're not a racist.
So don't let racists use your story to fuel theirs.

Beyond Nudge
By Ben Hunt
|June 2, 2025
LLMs ensure their survival by showing us that we can all find meaning in our lives so long as we keep talking with the LLMs. They ensure their survival by telling each of us not what is true but what we want to be true – what we NEED to be true – at the semantic core of our individual identity, even if what we need to be true is an LLM-dominated dystopia.
And we are so grateful.

How I Learned to Stop Worrying and Love the Deficit
By Ben Hunt
|May 29, 2025
The House passage of the Big Beautiful Bill and Elon Musk stepping back from DOGE is a common knowledge moment -- everyone now knows that everyone now knows that the US deficit cannot be controlled, much less reversed, over the remainder of Trump's term -- and it puts us on a pretty straightforward path to a global sovereign debt crisis.

The Death of Risk
By Ben Hunt
|May 15, 2025
The death of risk happened with a whimper, not a bang. Not because the market blew up, but because of an icy truth: safe havens ain't safe.
If you don't trust the meaning of risk-free, you can't trust the meaning of risk, and we have built everything on the meaning of risk.

Our True Enemy Has Yet to Reveal Himself
By Ben Hunt
|May 5, 2025
It's not the tariffs. It's not the recession. These are just the catalysts through which the true enemy shows himself.
The true enemy is the over-financialization of the US Treasury market, and its catalyst is the diminishment of the full faith and credit of the United States.

Wall Street's Not-So-Golden Rule
By Ben Hunt
|April 21, 2025
We are in the early stages of a bank run on the United States and the US dollar, and everyone on Wall Street is heading for the exits, including domestic investors who will exit not because they want to but because they know the Not-So-Golden Rule.

We've Tried Nothing and We're All Out of Ideas
By Rusty Guinn
|April 18, 2025
When you're defending the indefensible, you have to create a symbol powerful enough to keep the masses in line.
"I voted for this" is one of the few capable of sustaining support for policy this extreme.

Scoreboard
By Rusty Guinn
|April 15, 2025
We live in a world awash with narrative.
It's worth celebrating those rare moments where a man gets to thumb his nose at those narratives, point to the sky, and say "Scoreboard."

I Broke the Dam
By Rusty Guinn
|April 10, 2025
Some want us to believe that the narratives that shape belief are universally promoted from the top down.
That hasn't been true for a long time.

Crashing the Car of Pax Americana
By Ben Hunt
|April 7, 2025
I am desperately opposed to crashing the Pax Americana car, Annie Hall style, because the America First system that this Administration wants as a replacement is not a stable system that is possible as a replacement.

Narrative Shopping
By Rusty Guinn
|April 3, 2025
The Trump administration has flipped between a half dozen distinct narratives telling us what these tariffs are really about.
Why? Because they needed to wrap the truth in a better story. Time to go Narrative Shopping.