The Art Of Ethical Ego-Feeding: Jenny Wood And Dr. Preston Cherry On JUST PRESS RECORD

Matt Zeigler

August 27, 2025·0 comments·zg

Everyone has an ego that needs feeding. That's not controversial - that's human nature. What's controversial is admitting we should learn to work with it instead of pretending it doesn't exist.

I sort of want to blame Ryan Holiday for telling us that ego is an enemy. I mostly want to blame Megadeth for putting that idea in his head.* I know the truth is more nuanced, and I think about this stuff a lot.

Ego comes from the Latin "I” - effectively meaning, your core sense of self. Freud made it weird from there. But the sense of self and identity refers to a basic self-awareness, not any form of arrogance.

Here’s a universal truth, i.e. it’s true whether you bombed 7th grade Latin or successfully avoided it: Everyone has an ego that needs feeding, a sense of self-awareness that requires finding, and an arrogance-line worth learning to exist above.

Ego comes from the Latin "I” - effectively meaning, your core sense of self. Freud made it weird from there. But the sense of self and identity refers to a basic self-awareness, not any form of arrogance.

Here’s a universal truth, i.e. it’s true whether you bombed 7th grade Latin or successfully avoided it: Everyone has an ego that needs feeding, a sense of self-awareness that requires finding, and an arrogance-line worth learning to exist above.

When Dr. Preston Cherry casually tossed out this Martin Luther King Jr. quote on Just Press Record, it pushed that idea into my mind, big time.

Dr. King said... everybody has an ego... It's how you feed that ego, you know, how do you use that ego to do, to do life's works for the greater good?

Preston Cherry, Just Press Record on Cultish Creative YouTub
zg

DISCLOSURES

This commentary is being provided to you as general information only and should not be taken as investment advice. The opinions expressed in these materials represent the personal views of the author(s). It is not investment research or a research recommendation, as it does not constitute substantive research or analysis. Any action that you take as a result of information contained in this document is ultimately your responsibility. Epsilon Theory will not accept liability for any loss or damage, including without limitation to any loss of profit, which may arise directly or indirectly from use of or reliance on such information. Consult your investment advisor before making any investment decisions. It must be noted, that no one can accurately predict the future of the market with certainty or guarantee future investment performance. Past performance is not a guarantee of future results.

Statements in this communication are forward-looking statements. The forward-looking statements and other views expressed herein are as of the date of this publication. Actual future results or occurrences may differ significantly from those anticipated in any forward-looking statements, and there is no guarantee that any predictions will come to pass. The views expressed herein are subject to change at any time, due to numerous market and other factors. Epsilon Theory disclaims any obligation to update publicly or revise any forward-looking statements or views expressed herein. This information is neither an offer to sell nor a solicitation of any offer to buy any securities. This commentary has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Epsilon Theory recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.